According to a recent survey conducted by Airbnb and YouGov, 43% of Indians are looking forward to travelling this year, exploring newer ways, relaxing in nature, enjoying offbeat destinations, and sharing their experiences with others. Also, a third are excited about travelling for work to different locations. Some of the top trends from the survey are listed below.
Looking forward to travelling:
Although travel recovery is dependent on external factors such as vaccination, ease of restrictions, etc., Indians are eager to get back to exploring new places and meeting new people.
43% are planning to travel within this year, and 66% would consider trips within driving distance. Over a third of the surveyors, i.e., 36% are looking forward to exploring new places with near and dear ones. About 8 in 10 said they want to be closer to their family in order to provide support in these testing times.
Flexible living and working:
A third of the respondents would like to work from different locations and spend time travelling, while two-thirds said they would prefer off-peak timings to travel
Hosted travel catering to desire for flexibility and unique experiences:
7 in 10 are interested in unique experiences when they travel, such as staying in heritage homes, Havelis, villas, etc. with GenZ (70%) and Millennials (73%) leading this trend.
A travel rebound of unprecedented magnitude is expected, with Airbnb making it easier for anyone to host and take advantage of the expected surge in travel.
Nature travel continues to inspire:
4 in 10 prefer nature travel, with hill stations are the most popular choice. 44% of Indians want to visit destinations like Nainital, Mussoorie, Ooty, Munnar, Manali, and Kashmir. Beaches are also sought-after destinations by 38% of Indians.
Additionally, GenZ (25%) and Millenaisl (23%) are interested in exploring offbeat destinations such as wildlife reserves.
Capturing travel experiences and sharing them with loved ones:
6 in 10 (59%) respondents hoping to travel are excited to take pictures as a way to remember the trip, with close to half saying they will like to share stories with loved ones.
Commenting on the trends, Amanpreet Bajaj, General Manager, Airbnb India, Southeast Asia, Hong Kong, Taiwan, said, “As many of us consider returning to travel, stepping out the door will be about spending quality time with loved ones and making new memories in unique local destinations or in nature. It will also involve experimenting with more adaptable ways of living and working in a new world. Airbnb recently launched over 100 upgrades, including new ways to discover unexplored destinations and simplified ways to become a host for an Airbnb.”
Source: BW Hotelier